Small Business News | Be aware of localised internet marketing scams

Ever received sales calls offering ‘off the shelf’ localised internet marketing campaigns which claim to enable you to own keywords by purchasing them as a domain name? According to a an article on SME Web, small and medium businesses are being warned that such calls could leave them out of pocket by hundreds or even thousands of pounds.

Search Marketing Expert – Andrew Rayner – has expressed concern that whilst this looks like a good investment, businesses could easily purchase the domain and basic hosting themselves whilst retaining total ownership of both domain and content. Targeted small and medium businesses are trapped into thinking that they own said domains, but in reality it is the service provider itself that has full ownership. Because of this domains can be re-sold to other parties and you will have no legal claims if this is done. A second trap is that one is effectively tied in to agreed charges because in order to continue receiving leads one has to continue payment.

Click on the SME web hyperlink to see the find out more details about the scam.

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