Small Business News | Cash-strapped entrepreneurs get creative

Small Business News | Cash-strapped entrepreneurs get creative

A recent BBC article discusses the problem of finance for cash-strapped entrepreneurs looking at a new generation of online funding platforms.

In order to get new ventures off the ground these online platforms, such as Kickstarter, cater for everyone from starving artists to tech start-ups. They also allow anyone with a business proposition to post an online pitch which goes straight into the offices and homes of potential investors and donors across the world. Although there is no limit on how much people can raise, creators of the projects must take a Dragons Den style approach and set a cash goal and a time limit. If they reach the goal within the time limit they get to keep the pledges. If they don’t, all pledges are returned. Alongside the ability to gain funding, young entrepreneurs receive feedback on their products and plans and well as having the added bonus of a readymade group of potential customers. So far 650 projects have been successful and pledges have come from 70,000 people globally.

To read more about this scheme please visit the BBC website.

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